The success of NetEnt
In this article, we would like to talk a bit and reflect on the game developers for online casinos, in particular about Net Entertainment. I think this software is familiar to any online casino player, and it would be hard to find a player who has never played their slots. Let’s think and speculate on how NetEnt was able to achieve such tremendous success in this business.
In fact, NetEnt is a very old player in this market. They started of course not as early as the IGT, for example, but in general they have come at the right time to the world of online casino games, and were able to introduce something of their own to their market and convey their opinions to it.
The first factor
That helped these guys to become a leader of this industry is that it is a Scandinavian company. And initially it was targeting the players of this particular market. And even now, the players from the Scandinavian countries contribute as the main source of income for NetEnt. Just look at the odds of winning the jackpot by players from different countries with such large bookmakers like Betsson and you will see the bigger picture. This is a huge and very rich market, so do not be surprised when you see that the casino gives bonuses only to players from precisely those countries as they simply attract those players who will bring them more profits. And the fact that most jackpots in NetEnt slots were won by the Norwegians and Swedes speaks for itself.
That played into the hands of the company is the quality of their games on the market. We can not say that their games were so different from those of competitors at the time when they appeared. But gradually they found their muse, and we saw such hits as Gonzo’s Quest and Blood Suckers. These slots have become truly something new in the gaming machines market. Moreover, they could bring a lot of money and looked cool in general. Thus, NetEnt showed the world a great mix of quality and paying capacity, and they have continued to follow this simple scheme ever since. And so, they reached the goal they were aiming for – to dominate the market of gambling games.
The third factor
Which played into the hands of NetEnt – is its employees. We are talking about the old team, the one that created such masterpieces as Gonzo’s Quest, Jack and The Beanstalk, Dead or Alive and others. Exactly these guys have led the company to success. In fact, it it could not have happened any other way, and the fact that Starburst, for example, still remains the most popular slot machine, speaks for itself. Unfortunately, it seems that a lot of people have left the company over time, so the slots that they create now can hardly be called revolutionary.
By the way, an interesting fact – thunderkick is a team that worked on Net Entertainment, but decided to leave the company and make their your own games. We would not be surprised if several other examples of modern software were originally developed by the former NetEnt team.
The fourth factor
Is great jackpot games. Mega Fortune and Hall of Gods are perfect examples of what a game with a jackpot should look like. Both of these slots always have huge jackpots, and allow the players to earn a considerable sum of money even without jackpot, which is why people play them so often.
The fifth factor
Of success is great marketing. Absolutely all game developers can learn from Net Entertainment on how to promote their games. They do not spare money on advertising their games. Moreover, NetEnt always encourages those operators who promote exactly their products. Not only that, a huge number of people attends all the major exhibitions and conferences from NetEnt, about 300 people! You may realize that it costs huge amounts of money for the company, but if they continue with such practice then it should mean that it is profitable and necessary. In addition, NetEnt is advertised on many websites, they are constantly shown on the news, and can be heard about literally anywhere in the world of online gambling. Of course, all of this is the merit of the company’s success and the result of many years of hard work.
Based on all these factors, we can state that NetEnt reaching such immense popularity is completely deserved. All of this is the result of many years of work by a large number of competent people who have made every effort to create something truly iconic in the online casino industry. Now, the company is not just a manufacturer of games, but a strong platform to deliver the best quality of service to their players.